The Rum Diary (2011)

Starring Johnny Depp, Aaron Eckhart, Michael Rispoli, Amber Heard, Richard Jenkins, Giovanni Ribisi, Amaury Nolasco, Marshall Bell, Bill Smitrovich, Julian Holloway, Karen Austin

Directed by Bruce Robinson

Expectations: Low. Heard bad things, but my love for Hunter S. Thompson is enough to get me to watch this.


I can now fully understand the negative backlash to The Rum Diary. When it released into theaters I decided against heading out to see it, despite a high interest. I did that because I’ve read Hunter S. Thompson’s The Rum Diary, and I enjoyed it, but when I finally saw the trailer for this adaptation it looked as if they had taken the rather different source material and gave it a heavy dose of Fear and Loathing’s manic energy. I called bullshit and said I’d catch it on DVD. Well here I am a few months later, DVD in hand, and damn if the movie isn’t pretty close to the book. What we have here is a case of poor marketing. The film was marketed as a non-stop rush of waggling devil tongues and slurred words, so obviously people who bought into that in the trailer were disappointed when they saw the subtly chaotic piece on the discovery of a journalist’s craft. And conversely, I am pleasantly surprised by the shift in tone and focus from the marketing. So in effect the marketing is specifically targeting non-fans by drawing them in with empty promises, but turning off fans who know the book in the same stroke. The film is quite reverent of Thompson and his ideals, so I can only imagine the shitstorm that went down between the marketing department and the filmmakers. Or perhaps I’d just like to imagine something similar to the events of The Rum Diary surrounding the production of The Rum Diary.

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